I understand that, if you have Fernando Alonso in your team, it would be foolish not to use his face to sell a couple of thousands of bottles of perfume. His image will do the job, no need to actually put any effort, nor money in the juice.
And this is what this perfume Scuderia Ferrari is about: it’s where generic clean notes meet common aromatic ones and plain spices. The worst sin of this Ferrari perfume is not that it smells like 1,000 other spicy clean masculines, but that it’s totally wishy-washy, devoid of any personality. If only the spices could scratch a little more, I would have at least a reason to save it, but it stayed plain all the way.
F1 drivers go at extreme speeds, drive extreme cars and hang out with extremely hot women. At best, Scuderia Ferrari could be sponsored by a badminton team.