Pure Perfume By DKNY is a light, transparent thing, where florals float in aquatic notes and are wrapped in a green cloud, which even comes out as balsamic at times.
In the heart notes it becomes less aquatic and a light musky warmth comes in. It’s like a version of Narciso Rodriguez for Her with one third of the intensity. In all fairness though, it’s easy to be dismissive with non aggressive personalities. There is more complexity in there, in the form of fruity sweet notes and a smoked rendition of musk. Just stop and smell, you should feel them too. The vanilla notes in the base appear almost by accident, before it fades away, gently.
Pure DKNY perfume is a floral with the mission of not offending anyone, and it pretty much succeeds. But this lack of aggressiveness has the potential of being sexy.