Book Review Perfume: The Alchemy of Scent by Jean-Claude Ellena

sprayed perfume where he wanted to be kissed

If there’s one reason why you should buy and read Perfume: The Alchemy of Scent by Jean-Claude Ellena is that, when it comes to the sense of smell, he won’t use words like “it’s the most primitive sense,” which is the second most annoying perfume-related phrase, after Coco Chanel’s quote about where one should use perfume (are you really, REALLY sure, Coco?)         The book covers a lot of ground in the world of fragrances: from raw materials […] Read more »

The Perfect Scent By Chandler Burr

The Perfect Scent: A Year Inside the Perfume Industry in Paris and New York tells the story of two perfumes: Sarah Jessica Parker’s Lovely, and Jean Claude Ellena’s Un Jardin Sur le Nil by Hermes, both launched in 2005.   Lovely was the first case of “celebrity perfume” where the celebrity herself had a final word on the smell. As you will learn in Burr’s book, perfume industry is built, if not on blatant lies, at least on un-rectified untruths, things […] Read more »

gas chromatograph perfume

  How do we smell? How does our nose recognise molecules of chocolate, rose, or rotten eggs? Believe it or not the question was only partly answered so far. The simple fact that the discovery of smell receptors only came in 1991 and was worth a Nobel prize, gives an idea of how important the matter is.   And what happens once the molecules hit the receptors? The mainstream theory says: the receptors recognize the shape of the molecules, and […] Read more »